Link Building:
Reciprocal Links
Search engines, particularly Google, use link popularity to help evaluate website rank. Link popularity refers to the number, quality and relevance of inbound links from other websites.
Reciprocal links are arranged when two websites agree to link to each other.
Reciprocal links are also known as link swaps, link exchanges and link partners.
Reciprocal links help by increasing website traffic from people who click on the links and by boosting search engine rankings and organic listing status.
When listing a website, the major search engines take into account the number and quality of the sites linked to that website. Research indicates that most people visit websites that are listed on the first search page, with a radical dropoff after the first listing.
Reciprocal links are mutually beneficial. They are one of the most important elements that raise a particular website up the organic list.